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"5
Simple and Easy Ways to Advertise Online"
09/03/05 Some people
say that advertising is everything!
Regardless if you have a product, a service, a hobby
website or just want to share pictures of your
wedding, you have to advertise somehow to get the
traffic to your site or blog.
But not all traffic is equal. There are services
that can help you drive tons and tons of traffic to
your site and it won't do you any good at all
because it's not targeted traffic.
Take for example all of the many different 'surf for
traffic' or 'traffic clicking' programs that are out
there. If you have a website that is about your
hobby, say model airplanes, then what good is this
traffic really going to do you? Who's using these
services?
Webmasters and marketers that want traffic on their
own site.
So they most likely won't spend any more time on
your page than is required by the little timer these
services use and then they are gone again. Even if
your site is about these traffic services (this is
about the only time you will see very much benefit
from using such a tool) you will still have to spend
a ton of time just surfing and clicking around to
get a real benefit from these programs. Once
marketers realized this they switched gears. They
started promoting all the different programs to a
lot of other marketers to get them in their
downlines, so they could get some traffic as a
bonus. This became their new focus. The problem is
that everyone else did exactly the same thing, so
not a lot of people were surfing the internet
anymore.
Bottom-line is this. You need targeted traffic. So
here are some tips on how you can generate exactly
the traffic you need and bring the visitors you want
to your website without having to chase after them.
1. Content
What is your website about? Do you just have a page
with a lot of links and not much else?
If this is the case, think about adding some content
to your website that will be of value to any
potential visitors. You could write articles or find
articles at one of the many directories that you can
reprint on your site.
2. Talk about your experiences in your subject
matter.
You don't have to put up some kind of resume
(although that can work too), but rather try writing
about what you are doing, as it relates to your
topic of choice. Let's look at the model airplanes
again briefly, you could talk or write about the
latest plane type you built, how the last time
flying your plane went, what challenges you run into
or perhaps even post some pictures of your plane or
of you flying it.
3. Forums and bulletin boards.
You could add a forum or bulletin board to your
website where your visitors can interact with each
other. There are a lot of free services available
out there that you can use to either remotely host a
forum for you, or even software you can install on
your website's server. To find some of these, just
head over to your favorite search engine and you
will definitely find plenty to choose from.
And while you are visiting the search engine, why
not run a search for any bulletin boards and forums
that are already out there for your chosen topic?
You could visit those and interact with the visitors
there and since many allow you to post a signature
or a profile, you could add a little line about your
own site with a link (just check the rules of the
forum first so you don't violate any of them).
4. Start a blog.
Blogs are very popular and search engines love them
because they provide constantly new and fresh
content. Your blog would be a great place to talk
about what you are up to that day.
So if you spent some time today buying new parts for
your plane you could write about where you found
them, how much they cost you, why you chose those
parts, anything really goes.
The really great part about this is that you can
point links from your blog back to your website, so
when the search engine stops by to grab and index
your latest content, it will also stop by your
website and you will start seeing very targeted
traffic heading your way.
5. Write articles.
Writing articles isn't hard and can be a great
source of fresh, new traffic to your website. There
are a lot of ezines on any topic out there and there
are also a lot of directories where you can share
your article.
Basically, what you do is write an article and then
add a small resource box that links back to your
website (just like a signature) and then let other
ezine publishers know that you are allowing them to
print your article in their ezine. And many
publishers go to the article directories to find new
content for their newsletter and even their
websites. And since there are websites and ezine
newsletters on any imaginable topic out there, you
can't lose. Write an article every couple of days
and post it in the directories (even one a week or
every two weeks will start getting you traffic).
Very soon you will find new traffic coming from
search engines, newsletters and websites.
Best of all, these 5 simple tips will bring targeted
traffic, meaning the visitors are coming to you
because they are interested in what you wrote.
So there you have it, 5 easy and simple ways to
advertise and drive traffic to your website at
absolutely no cost.
